Hualing's "Star Kama" launch of the second-generation heavy truck missed opportunity?

In the professional construction machinery exhibition BaumaChina2008, Valin released its replacement product Xing Kaima.

Seeing the crowd surrounding the “King-Kama” model car, Liu Hanru, chairman of Anhui Hualing Automobile Group Co., Ltd., was obviously very happy. He experienced three years of development and gathered research institutions and suppliers from all sides. The expectation of a long-term replacement is rather heavy.

At the Bauma China 2008 and the 4th China International Construction Machinery, Building Materials Machinery, Engineering Vehicles and Equipment Expo, which just opened on November 25th, Hualing Heavy Truck officially released this second-generation heavy truck type named “Star Kama”.

Although an employee at Valin revealed that the new car at the exhibition site was a model that had just been put off the line on November 19th, and those who climbed into the cab could indeed see some rough marks, it still could not Reducing the industry’s enthusiasm for participating in the show.

After experiencing the ups and downs of the heavy truck market this year and the 2009 outlook that was difficult to be optimistic about under the financial crisis, Waring released a new product that was barely heard before and at this time selected Baumachina in Shanghai as a construction machinery professional. As an exhibition stage, this can not but doubt the timing and location of such events.

However, Liu Hanru obviously does not think so. In his view, not only will the future "Star Kama" series of heavy trucks continue to be the consistent concept of Valin's "define new standards for heavy trucks," but the current financial crisis will also become a target for high-end and overseas. Important new market opportunities.

Low-key appearance

Even though Valin has paid so much attention to this new product, few people actually heard about it before. In fact, at the beginning of 2006, Hualing Company established the H08 project team, which is responsible for the development of the car. However, there are not many people even knowing inside the company.

Perhaps it was such a low profile that made Kymeka unrecognized before this, but this did not prevent Hualing from doing everything possible to create a new generation for the high-end market.

According to Liu Hanru's statement, Xing Kaima is a new heavy truck based on the European platform. The body is designed and developed jointly with Idali Broadcom Design. The cab performance is in conjunction with the State Key Laboratory of Advanced Design and Manufacturing of Automobile Body of Hunan University. In cooperation, the interior trim of the vehicle body was developed jointly with Rieter Automotive Systems of Italy. “The performance indicators of the entire vehicle body are designed according to the European Union’s standards and for the overseas market and according to European driving habits.”

In this mode of production, research and development combined at home and abroad, Starbucks established the technical standards based on developed countries in Europe and America from the very beginning, and it is likely to meet the needs of future domestic and international market upgrades.

Zhou Xuefeng, the director of the electrical department of Hualing Technology Center, also told reporters that unlike the Mitsubishi technology cooperation method adopted earlier, Xing Kaima is a brand new platform product developed by Hualing, and from the aspect of electrical appliances, “all functions are more suitable With the need for the Euro IV-Europe VI development in the later stages, all the reserved interfaces have been set up to fully meet the needs of the international market.”

At the same time, Valin also upgraded the cathodic electrophoresis process of the paint shop at the end of August this year, and the welding shop is also building a fully automated welding production line that will invest 200 million yuan, consisting of 16 robots and 200 sets of molds. The production of the "Star Kama" series models.

However, Zhou Xuefeng also stated that at present, Xing Kaima is still in the production preparation stage, and it is not until April next year that it can formally enter mass production.

Where does the sword point?

From the presentation of Valin Corporation, we can actually see that the future will be an important series of Valin's Star Kema Heavy Trucks. Its goal is not simply to target the domestic market, and it can even be said that the international market will be clearly defined from the outset. In particular, developed markets in Europe and the United States as its goal.

If Valin puts forward such a goal at the beginning of this year, it may only be a member of the Chinese truck export boom. However, in the second half of this year, the export recession that accompanies the financial crisis, Valin still adheres to such a product strategy. Make the star Kama look different.

Liu Hanru made it clear that Star Kemah's technical standards are required to achieve the domestic advanced level, and to meet the needs of international high-end customers. "The objects of the StarKama series of heavy trucks are high-end markets such as the international market and domestic coastal developed areas."

This is also in line with the slogan of Valin's original definition of a new standard for heavy trucks, and it is also a continuation of its product positioning that has always emphasized "own brands and substitute imports." Only when the negative impact of the financial crisis on the real economy emerged, not only did heavy truck exports decline, but the domestic market also slowed or even dropped year-on-year. Did Waring choose the wrong time?

As for reporters' questions, Liu Hanru seems to have been asked many times. In his view, the financial crisis is more an opportunity than a burden for Star Kemah.

The price/performance ratio is the reason he believes. Based on the adoption of the world's top suppliers, Xing Kaima achieved product prices that are 1/3 to 1/2 lower than competing foreign products.

In today's economic situation, foreign users will also pay more attention to cost-effective factors. At this time, if China's heavy truck products can maintain consistent cost-effective advantages on the basis of improving quality, they will inevitably win.

Hualing features

“The companies that do heavy trucks with us at the same time are now largely gone. We only have to stick with them and we can develop.” In fact, the development of Hualing, relying on special vehicles, the most extensive collection of resources and high-end product positioning is The three most important factors.

This is also the case with the birth of Star Kemah. According to Liu Hanru's introduction, not only in research and development but also in cooperation with domestic and foreign research institutes, from several major assemblies such as axles, engines and transmissions, Valin has adopted Arvin Meritor. , Germany, ZF, Mitsubishi, Cummins and other high-end products at home and abroad.

The selection of this heavy-duty truck product at Baumachinazhey's professional engineering machinery exhibition also supported the start of the Hualing heavy-duty truck as the original 5,000-horsepower demand for the Xingma special-purpose vehicle started. In the context of the approval of a large number of domestic infrastructure construction projects, The combination with customers such as engineering vehicles clearly enables StarKema to get a better start beyond the traditional logistics field.

In the first seven months of this year, 3056 trucks exported by Valin exceeded the total export volume in 2007. When many commercial vehicle companies lower their export targets, this achievement will undoubtedly increase the score for the future exports of Xingkai. less. Only under the general pessimistic expectation of 2009, what exactly will happen to Xing Kaima, who will really enter the market next year, will also need Hualing to practice its quality commitment in the last few months.

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