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In February this year, SAIC officially announced that it had purchased the Maxus series of light passengers from LDV, a British manufacturer of light commercial vehicles, and announced the layout of commercial vehicles and the branding of new commercial vehicles.
For a long time, commercial vehicle plates have been the heart of SAIC. During the “Eleventh Five-Year Plan†period, SAIC owned SAIC Iveco Hongyan, Nanjing Iveco and other subsidiaries through capital operation. In addition, Shanghai SAW and Shanghai Huizhong, SAIC’s commercial vehicle segment has covered heavy, medium and light commercial applications. car.
However, SAIC's commercial vehicle segment (excluding SAIC-GM-Wuling) had a total sales volume of 255,000 vehicles in 2010, which accounted for only 7.11% of all vehicle sales, far behind other major automotive groups. Compared with FAW, Dongfeng and other auto groups, SAIC's product structure has become a significant shortcoming. Although commercial vehicle models are relatively full, the overall performance is not satisfactory.
Shanghai Huizhong's heavy-duty die and production equipment have been sold to China National Heavy Duty Truck and are in a state of production suspension. SAIC Iveco Hongyan's heavy-duty truck sales in 2010 just exceeded 30,000 units, and there was a big gap between sales of heavy truck first-tier companies such as Sinotruk, FAW Jiefang and Dongfeng Commercial Vehicles, and there was also a catch-up among the rising stars of Hualing, JAC and others. may. Shanghai Shenwo has not entered the first camp of the bus, and its performance in other markets outside Shanghai is not very good. The market performance of Huizhong light passenger Istana is even more sluggish, with only about 2,000 vehicles sold each year. Due to the significant gap between the commercial vehicle and the passenger vehicle, SAIC Group is considered to be “moving forwardâ€.
Xiao Guopu, vice president of SAIC and general manager of the Commercial Vehicle Division, once stated in public: "In the 11th Five-Year Plan period, SAIC has acquired a complete commercial vehicle product chain through acquisitions, joint ventures and mergers and acquisitions." The main task is to take a quality and profitable development path and make the commercial vehicle bigger and stronger so that it will play a greater role in the 'twelfth five-year plan' for the entire group's stated goals."
The British LDV company was actually acquired by SAIC at the end of 2009, but it has been frozen since then. Even so far, the details of the progress of the LDV project, SAIC Group is secretive. The high-profile debut of this plan means that the LDV project will be fully started. SAIC insiders revealed that in June this year, "Chase" light passengers may be listed.
According to industry sources,. “Although the light passengers produced by LDV are not technically advanced, the LDV's light passenger chassis is very low, the backbone is behind, the product has wide adaptability, and the conversion business has good prospects. It also has unique advantages in the field of special vehicles such as ambulances. "Satellite chose light passengers to drive the commercial vehicle segment and it is the best choice for responding to the existing situation.
When it comes to the future of SAIC's commercial vehicles, the industry believes that “the light passengers are not SAIC's superior vehicles, and the brand appeal of 'Datong’ is also lacking, but SAIC has a good relationship with international leading automotive manufacturers for many years, and With the successful case of operating its own-brand sedan Roewe, coupled with its strong financial strength, SAIC has the full strength to allow 80% of its light-guest passengers to understand SAIC's commercial vehicle brands within half a year."
SAIC Motor Corporation has successfully achieved national success in the domestic automobile market by relying on capital operations. The resumption of the acquisition of LVD and its own brand of commercial vehicles has enabled SAIC to make a difference in the commercial vehicle sector.
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