132% increase in sales of Foton Motor’s sales in February

Foton Motor's just-released results show that 45,102 vehicles were sold in February, an increase of 55% compared with the same period of last year and an increase of 132% from the previous period. Among them, in the passenger car market, Mengpike has seen a sudden increase of 149% year-on-year; the light-duty truck market is thriving, Omako’s year-on-year growth has also reached 72%, Aubell’s growth was 101%, and the time was up 82% year-on-year, 144% MoM; In the market, the Auman brand also saw a significant rebound, with a 97% increase from the previous quarter. Foton Motor began to grow from strategic growth to capacity growth in the fight against adversity. According to statistics, in February this year, China sold 223,300 vehicles, an increase of 75.54% over the previous period and a year-on-year increase of 26.09%. Compared with the previous month, the top ten companies all showed rapid growth, with the growth rates of Foton, Dongfeng, FAW, JAC and CNHTC being particularly rapid. Compared with the sales market of foreign auto markets in the financial crisis, Foton Motors has become the fastest growing brand in China's auto industry and even in the world’s auto industry. If this rate increases, Foton Motors is expected to take the lead in global commercial vehicle sales in the first quarter. Chairs.

Years ago, Foton Motor timely adjusted the growth mode of the company to capacity growth and connotation growth, and fully cultivated the product competitiveness, operation management capability and talent capacity of Foton Motor. The most prominent thing is that Foton Motor constantly adjusts its product structure, focusing on the global market to increase the pace of new product development through introduction, digestion, absorption, and link innovation. In particular, the continuous introduction of high-end products and international products has comprehensively improved and changed the market position of Foton Motor. In addition, Foton Motor has also completed the upgrading of all its products, and its existing ten major product brands have entered the industry leader or challenger position. Among them, light-duty truck products continue to lead the way and stabilize their earnings; medium- and heavy-duty trucks gradually mature and gain rapid profit growth; other emerging business sectors are also expected to become new profit growth points in the future.

09 quality leap lead performance sudden increase

Automotive is a product with high technological content, and the realization of a sustainable upgrade of product quality is crucial to the development of the company. Wang Xiangyin, general manager of Foton Motor's deputy general manager and marketing company, has always stressed that satisfying customer needs and improving product quality and service quality are the basis for Foton Motor to win the market. So far, Foton Motor has owned ten brands including Auman, Foton Euro V, Omar, Ao Ling, MP-X Mengpike, MiDi, Foton Landscape, Sapp, and Legend of Foton. Its product quality continues. It is the real reason that Futian really wins the hearts and minds of consumers.

Actively develop the passenger car market. Didi under the brand name of “Commercial IKEA bears the world” highlights and strengthens the product features of “space and bearing”. It has newly developed general-purpose and various professional optional attachments. It will provide the best professional and functional transportation solutions for organizations in the fields of public prosecutors justice, road traffic, and power communications. The IKEA version adds sports-type modified vehicles. It is more suitable for life-loving consumer outings. The new model also comprehensively reinforces the safety upgrade plans for dual “H” structure bodies, four-channel ABS+EBD, and crash-capable energy-absorbing steering column. It can be said that 09 new models are pursuing business. People who have achieved success and love of life have brought about the dual value of "business-friendly". The most prominent feature of the Mongolian Parker is "power upgrade and fuel economy improvement." Gasoline power is the world's leading technology and market-proven 4Gi-vvt engine. The fuel consumption per 100 kilometers is 6 liters. At the same time, chassis upgrades and space upgrades are carried out. And the interior is fully optimized, safer, more practical and more comfortable.

The advent of Omarkoh announced the start of the world-class high-end light truck power revolution. A joint venture between the 100-year-old brand of Cummins Power and Foton Motors, the world’s leading brand, is equipped with a 3.8-liter electronically controlled high-pressure common-rail diesel engine produced by the joint venture company Foton Cummins. In the economic downturn and building a conservation- Marco's incomparable superior power has made logistics transportation more efficient. The first Euro IV emission standard has led the product development trend and highlighted the company's social responsibility. The unique titanium steel riveting high flexibility chassis, super wide body, appearance of luxury There is no lack of fashion, luxury interiors without losing comfort. As the bell of the Foton car light truck another force, Ao Ling continued to carry out new upgraded products that have been verified and improved and optimized in technology during the one-year “2008 China Le Mans Light-card Endurance Race”. It has a numerically controlled fuel economy and can accurately calculate the fuel injection timing and fuel volume based on road conditions, load, temperature, etc., to ensure that every drop of oil is used effectively. In addition, it also has a lightweight, efficient, and high-loading chassis, optimized on the basis of the past. The suspension structure increases stiffness while reducing weight. The frame adopts a straight structure with a full length range of the longitudinal beams, which has higher strength and better structure. It can be seen that the reliability of the entire vehicle is superior, and the frequency of maintenance is reduced, creating greater value while reducing the intensive cost.

A core technology of the Auman Smart 09 upgrade is to use this multi-state fuel saving switch. Users can select the power output of the engine according to the actual loading conditions and running road conditions to reduce the extra power consumption and make the engine's power available. The adjustment achieved a single engine to achieve the efficacy of several engines. A new generation of energy-saving and emission-reducing intelligent heavy trucks jointly built by Foton Motors, Weichai Power, Germany Bosch, Austria AVL strategic alliance, Auman 09 smart version on the basis of the original smart products, the value of the upgrade, its fuel-efficient, reliable, Safe and comfortable hair has a new breakthrough.

Channel innovation allows dealers to sell cars at ease

As we all know, network power is an important capability in the front of the market. To ensure the synchronization and effective operation of front-back-office capabilities is the key to maximizing customer orders. Previously, Foton Motor's management of distributors was dominated by the lack of guidance, and a consumer-centric marketing management system had not yet been established. The marketing department focused on management and supported the functions of the distributors. In response to this phenomenon, deputy general manager of Futian Automobile and general manager Wang Xiangyin of the marketing company began to boldly innovate in the sales channels, launched the T-network management model, and established the strategy of shifting the focus of the sales market.

Wang Xiangyin launched the T-network management model is to order as the main line, consumer-centric, distributors as the mainstay, manufacturers to support and take the initiative to directly face the sales model of customer sales. In other words, consumers are the center of the management model and must adopt direct sales methods to face consumers. Distributors are the main part of business promotion, and they need to have perfect organization and standardized operations to guarantee the quality of delivery of consumer orders. Manufacturers provide support for dealers’ business promotion through product, financial, and service integration. It is not difficult to see that implementation of the T-network management model can optimize the network upgrade evaluation system, promote network hardware construction and operation capabilities, and support dealers to become bigger and stronger, thus further enhancing network capabilities.

Some experts believe that the T-network management model of Foton Motor Group has two meanings. From the perspective of dealer management, Foton Motor can improve its dealers' operation and management level through the output management platform, and provide support for resources while outputting the management platform. It can solve the problems of insufficient funds and lack of sales personnel and can help The distributors are bigger and stronger. From the aspect of user management, through direct contact with users, the process of market information transmission is shortened, and a new distribution channel system directly facing end customers is established. Industry sources disclosed to reporters that with the intensification of market competition, due to the intense competition in the primary market, Foton Motor has sought to find new sales growth points by avoiding the competitive pressure of the primary and secondary markets to a certain degree through the T-network. The focus of marketing channels will be adjusted to shift the focus of the market from the primary and secondary markets to the market trends of the third and fourth levels. Through market segments, more detailed market intensive efforts will be made to achieve sales growth.

Mercedes-Benz and Cummins inject Futian to increase new genes

Technology continues to innovate to form the core competitive advantage of Foton. Fukuda Motor Co., Ltd. has determined that "technology will create value and win market quality" and will move from an expansion path that relies solely on strategic opportunities to an intrinsic growth path of two-wheeled drive of strategy and capabilities.

Fukuda has established or is in the process of establishing a strategic partnership with major engine manufacturers in the world, such as Cummins, and has become the only commercial vehicle company in China that realizes all-round layout in terms of power. Foton Motor has introduced a world-leading Cummins engine and has established a joint venture with Cummins Engine Company of the United States. The two companies will jointly produce Cummins' new-generation 2.8-liter and 3.8-liter light-duty diesel engines. The Cummins engine that can meet Euro IV emissions standards and with leading international standards will undoubtedly provide a stronger heart for Foton light trucks and strengthen the international competitiveness of Foton light trucks. On January 29, 2009, Foton Motor signed the "Commercial Vehicle Cooperation Agreement" with Daimler. Under the cooperation agreement, Daimler and Foton Motor will set up a 50:50 joint venture in China to produce Futian Auman brand heavy trucks and Daimler OM457 heavy truck engines.

Through cooperation with internationally renowned brands, Foton Motor will have the opportunity to digest, absorb and utilize the advanced R&D technologies, global operating experience and resources of foreign companies, not only to enhance the international competitiveness of Foton Motor products, but also to achieve a global leap for Foton Motors. The development provides brand promotion and marketing network support. “Benz and Cummins are internationally recognized top brands, and their joint ventures and cooperation have ensured the core competitive advantage of Foton Motor.” Wang Xiangyin said in an interview with reporters. “Our joint venture with Daimler and Cummins has solved the heart problem for us. We will enter the Japanese and South Korean market around 2010. We will also configure products that will be about 40% lower in price than local Japanese and Korean companies. This will give us a very competitive advantage. After entering Japan and South Korea, we will then enter the European and American markets." Professionals said that the formation and improvement of this dynamic layout will at least ensure the future of Futian's domestic and even commercial vehicle market dynamics in the next 20 years. The advantages.

While integrating technologies, Foton Motors has also invested a large amount of funds and scientific research to commit itself to the reserve of technology and talents. In 2007, Foton Motor built an energy-saving emission reduction laboratory with advanced international standards. After the formal operation of the laboratory, it will be able to scientifically realize the matching of the vehicle's powertrain system and transmission system, so that economical and dynamic performance can be simultaneously improved, resulting in a qualitative leap in the fuel economy of the product, in which the fuel consumption of heavy truck products Will be reduced by more than 10%. In addition, Foton Motor also regards “research and development and application of new energy” as the core strategy for enterprise development. At present, Foton Motor has also made a systematic plan for the future development of new energy products, established a dedicated research center for new energy vehicles, and will launch new energy vehicles such as trucks, MPVs, and cars. This will encourage Foton Motor to narrow the gap with the world's leading level in the field of new energy vehicles and seize the initiative in a new round of market competition. At the same time, it will also help Foton Motor enter the markets of developed countries as soon as possible and achieve its goal of globalization.

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