You Xin Dai Dai: Some Truth About Used Cars

Recently, on the day of discussion on second-hand cars, it has been heard more than once that in the field of second-hand car auctions, there must be a battle between players. You want to layout, occupy the market, regional decision-making and division becomes a survival. Above the strength of the entrenched.

With these questions, you can check out the founder of Dai Youxin Dai Dai and talk about what he understands about the used car.

1, offline service is essential

Regardless of the follow-up process of buying goods, delivery, etc., the number of excellent letter shots at the beginning is light. Until the service experience impacted the transaction process, the vehicle couldn't be able to trade at a given price, and even at a given time, YouXinCai realized that this was a pattern gap. The first transformation began with the establishment of a post-sales system. Immediately afterwards, venue inputs and exhibition auctions all revolved around lowering the threshold for trading.

The number of transitions for excellent letter shots is summarized as follows: capital, technology - capital, technology, and personnel-intensive - capital, technology, offline service (after centralized inspection, the number of personnel is reduced.)

Youxin Pat does not need to buy a car, but in the initial stage of business development, there is a sum of money invested in pushing experience coupons. According to Dai Xin, "Send money to pay for goods" will directly provide cash discounts to those dealers who are in a wait-and-see status, and use the transaction money.

2. The auction is not a symbiotic competition

With the competition between you and your competitors, Dai Yu understands that all businesses have a competitive relationship, but the difference is fierce. The level of competition in used-car retail is relatively weak, such as opening restaurants. However, the competition for used car wholesale is fierce, and there are not so many symbiosis in the market. A city has at most one or two big heads. The first individual is very large, the second is much weaker, and the third and fourth are almost negligible. Small profits but quick turnover, running capacity, Matthew effect is very heavy. There are many goods, many buyers, and the prices are good and benign.

3. Huge, cooperation points of Car Rental in Shenzhou

You Xinpai has taken many actions recently. It has cooperated with Shenzhou Car Rental Co., Ltd., Lianhe Extension Co., Ltd. and Daixi as a second-hand car business to upgrade its cooperation. Price, transparency and service stability are three aspects. From this point of view, "from the perspective of car rental in China, the specialized division of labor in the entire automotive industry, including the rental module, must be carried out."

"The auction is a business that eats 100 meals." The more goods, the more buyers.

And the huge cooperation is based on the top-level design considerations. What is the comprehensive retail of a CATA Trade Group? What is the wholesale relationship? What is the relationship with the 4S? How does all the resources get through? How does the front-end member enter the stage and how the sales stage establishes competition? Force, integrated retail stores and decentralized 4S shops how to do electricity supplier, maximize integration and make brand effect? This is a complex and difficult task.

In the one-year period, Youxin Filming began to grind slowly from several aspects such as system construction, staffing, and personnel training.

4, Consumers have no pleasure in selling cars, and have not yet established a "residual value concept."

You Shin Pai stopped a “car easy to sell” project. The attempt to enter the living area and face the C-side collection has little difference with other categories of C2B. Dai Zhen mentioned the original intention of this project. There are indeed people on the market who are doing it. But what is the reason why it has never been hot? Excellent letter shoots began to tickle. Tossing to the back, Dai Yan realized that this was inconsistent with the general direction of excellent letter shoot, and it was difficult to lift the amount. “The car-selling service has no pleasure for consumers. It is very difficult in five years.”

The reason for the difficulty is that this is the first time a consumer sells a car, and there is no concept of “residual value”. The consumer who just started to buy a car for the second time can't clearly know when selling the car for the first time. What is the residual value and the residual value of a car?

Serving a consumer is about 10 calls. From the beginning of the contact to the final transaction, the average time is 20 days. The chain of conversion rate is very long. On the consumer side, subsidizing the collection of cars is not realistic. This part of the body volume is also not likely to have a large proportion of the entire flow of excellent letter shots.

5, the source of profit for used cars

The industry profit of second-hand cars is composed of two parts: acquisition profits and retail profits. The profit from acquisitions is mainly low. “Do not think that this is a kind of deception. This is a normal market behavior. It is like the exchange of the renminbi for the US dollar and the handling fee.” It must be based on market benchmark prices. Where does the benchmark price come from? Auction price. Retailers, distributors, etc., in order to establish the inventory, the front-end generally lower by 10% to ensure the follow-up profit margins.

The retail profit is on the back end, and the value-added link comes from the exhibition and sales ability, sales ability, after-sales service, extended warranty system, renovation and renovation, and brand promotion.

In the United States, the profits of this part of the industry account for about 27%, about 13% upstream, and about 14% downstream, basically the same.

Dai Yan believes that any retailer can not hope to put their own channels to collect cars from consumers. "This is actually the traditional way to set the sales. What car I received from you and what car I sold. Over the past decade or so, all used car dealers are doing this.” With the increase in the number of used cars, the market began to divide the work. At this time, a benign retailer will begin to decide: establish a list of goods, distribution structure, and establish inventory according to the demand ratio.

6, used car node links

The entire used car industry is a C2B2B2C process. Ignore these windings and dismantling them:

C2B: Take the car. Dai Hao mentioned a status quo, now the source of the car comes mainly from the 4S shop, the vast majority of consumers sell cars to change cars. A small part comes from other sources.

B2B: Auction.

B2C: Retail. Compared with the previous link, the difference lies in who is pricing. In the pricing process, the B-side clearly understands the vehicle price. The profit directly facing the C-side is obviously higher than the B-side transaction.

In these links, functional companies such as pricing will be spawned. There are many different ways of pricing, so every family will survive. There are many cooperation partners for excellent letter shoot selection, the first car network ( microblogging )   , car 300, fair price, car bugs, reference pricing to grasp the level, choose to cooperate. Based on open, real-world data, calibrated pricing accuracy, guided consumer reference, car sales, and other aspects, simplifying the process.

7, industry forecast

The used car's heat will continue to last, based on the "herd effect" judgment. Starting from the "Used Vehicle Circulation Management Measures" in 2005, the first capital concern began in 2007. From the 12th year onwards, the stock market, inventory, and market data will tell you that opportunities are here.

As an entrepreneurial field that has been tossing for nearly ten years, the new model will attract the attention of the capital. Through a round of contact education, “more and more investors understand and dare to invest ."

The "restricted move" of policies is the most hated place for these startups. "The policy of environmental protection is lazy and a one-size-fits-all decision limits the circulation threshold of the whole industry. Cars between France and Germany can be sold, and our provinces and provinces There is no way to sell.” Dai Xin believes that the hidden problems based on environmental protection can be accomplished through follow-up inspections, discharge restrictions, and other follow-ups. For the positive promotion of an industry and the reverse accumulation of a field, the combined efforts of startup companies seem to always go before the policy.

In Dai Dai’s opinion, for the used car industry, the Internet is not a triggering role, but more of an improvement. To improve efficiency, change practices, and emphasize offline, “All Internet transformations are based on a traditional demand.” In the future, the excellent letter auction business will not be dispersed and will focus on continuing to increase volume and continue to expand.

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