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We first chose Jiaxing, first because it was close to Shanghai. Today, Jiaxing Development Zone is like my home. "In the plain and tidy office of Hankook Tyre Co., Ltd., Song Quanjun, deputy chairman and general manager, told reporters with ease.
In 1996, Hankook Tire Co., Ltd. came to South Korea from South Korea to Song Quanjun in Jiaxing. Now it not only manages the company's management well, but also speaks Chinese fluently. “In the past three years, Jiaxing has developed rapidly, living here with Shanghai or South Korea. There is no big difference."
Hantai Tire Co., Ltd. is the first Korean-funded enterprise introduced in Jiaxing Economic Development Zone, Zhejiang Province. After more than eight years of development, the Hankook Tire Project, which is wholly owned by Korea Tire Manufacturing Co., Ltd., one of the world’s top ten tire manufacturers, has become a large-scale export base for radial tires in China, with an investment of US$283 million. It produced 5.2 million radial tires and 5.2 million inner tubes.
In the Jiaxing Economic Development Zone in Zhejiang Province, there are many South Koreans who have a soft spot for investment in Jiaxing, such as Song Quanquan. According to statistics, at present, Jiaxing Economic Development Zone has already introduced 34 Korean-funded projects. The contract uses Korean funds of 660 million U.S. dollars, and it actually reaches South Korean funds of 220 million U.S. dollars, accounting for 55% of the total contracted foreign investment in the region.
Jiaxing Economic Development Zone has become one of the most influential Korean investment clusters in the country.
Geographical advantages and admirable "pro-business, security, wealthy business" atmosphere
Jiaxing Economic Development Zone was established in August 1992. It was the first batch of provincial-level development zones approved by the Zhejiang Provincial Government. In July 2002, it was approved by the provincial government to establish the first Korean-invested investment zone in the province. The area is planned to cover an area of ​​65 square kilometers, under the jurisdiction of three streets in Chengnan, Jiabei and Tanghui, with a permanent population of 100,000. With the rapid economic development in China's coastal areas, Jiaxing Economic Development Zone is ranked first in the provincial-level development zone of Zhejiang Province for five consecutive years with its unique geographic location conditions, and has become the Shanghai-Suzhou-Hezhou area after Suzhou and Kunshan. Another hot spot for foreign investment, another highlight of the Yangtze River Delta.
Why does South Korea Enterprise so favor Jiaxing Economic Development Zone?
Zhu Yongming, deputy secretary of the Party Working Committee of the Jiaxing Economic Development Zone, believes that the shift of international capital to the mainland of China, especially the Yangtze River Delta, provides an opportunity for South Korean companies to enter Jiaxing. In the mid-to-late 1990s, due to the Asian financial crisis and the country’s foreign investment policy, Korean companies had once been depressed in domestic investment. In 1996, when Hantai Tire started its journey in Jiaxing, the staff from the provincial and municipal leaders of Zhejiang Province to the development zone went all out to do their best. In addition to doing a good job of infrastructure, Doosan communicated with the relevant ministries and commissions for investment policies for dozens of times. stand by. After Hankook Tire successfully settled in Jiaxing, after 4 times of capital increase, the investment amount has gradually increased from 29.8 million US dollars to 280 million US dollars, and the benefits are better every year.
The success of “Korean and Thai†has established the confidence and role model for Korean investment in the Jiaxing Economic Development Zone. Six Korean-owned companies, such as “Meisteel Mould†and “Xinsheng Rubber,†are supporting it. In 1999, when Korea's famous international group company, Hyosung Co., Ltd., sought a place of investment in China, although many local taxation policies, land prices, etc. were better than those in the Jiaxing Economic Development Zone, "Hyosung" saw it the most. What is behind the "Korean-Thailand" success in the Jiaxing Development Zone is the sincerity of "pro-business, security, wealthy business" that can only be realized with the heart.
Recently, Zhao Xilai, chairman of Hyosung Co., Ltd., led more than 10 senior directors of the group to Jiaxing and held an annual senior board meeting of the group company to study the investment planning and major decisions of the group company in China. It is reported that the "High-tech Star" executives decided to reinvest 100 million U.S. dollars in a major project based on the three major projects that have settled in Jiaxing.
Hyosung is creating a miracle in South Korea's Jiaxing Economic Development Zone and has attracted more Korean-funded projects to gather in the Jiaxing Economic Development Zone.
Cultivate "leading" and let investors have the feeling of "starting a business at home"
From the subtleties to create a sense of “home-based entrepreneurship†for Korean businessmen, this is another success for Jiaxing Economic Development Zone to win the favor of Korean investment. A Korean businessman who came to visit said with emotion that "in China, more than a dozen development zones have been visited and negotiated, and this is the first time that coffee has been consumed in the conference room of the Jiaxing Economic Development Zone." It turned out that this is a service feature of the staff of the development zone who are familiar with Koreans' love for coffee. In order to serve well every Korean businessman invested in Jiaxing, Jiaxing Economic Development Zone has specially introduced several talents who understand Korean language and have worked in internationally renowned companies as investment promotion cadres. Standardized service etiquette, standard corporate texts, and fluent language exchanges make each Korean company who has visited the development zone feel deeply.
“The competitiveness of the regional economy is manifested in the competition of the industry, and the core of industrial competition lies in the degree of industry concentration. At present, the reason why auto parts can become the first advantageous industry in the development zone is because there are leading leading companies like Hantai Tire. "Zhang Jiansheng, deputy director of the Jiaxing Economic Development Zone, said. The Jiaxing Economic Development Zone has always been committed to accelerating industrial agglomeration and focusing its industrial agglomeration on industrial investment, focusing on cultivating the “leading†enterprises in the development zone and continuously enhancing the competitiveness of the development zone. As a result, the automobile parts, chemical fiber textiles, and metal were initially formed. The industrial characteristics of products and electronic information are the main features of foreign investment with Korean and Taiwanese investment as the mainstay.
Automobile spare parts are the first advantageous industry in Jiaxing Economic Development Zone and have an important influence in the domestic auto parts market. The reason why this industry can form a climate is that it has such advantageous geographic advantages as the adjacent ones, and more importantly, the vision and painstakingness of the policy-making floor of the development zone. In 1996, Jiaxing Economic Development Zone introduced the powerful Hankook Tire Co., Ltd. An industry leads to a hundred businesses. Nowadays, around the auto parts industry, Jiaxing Economic Development Zone has 25 auto parts enterprises with a certain scale, including a total investment of 98 million US dollars in the Hong Kong Oriental steel cord project, a total investment of 30 million US dollars in the East China Sea Rubber Automobile Shock Absorber Project, and a total The company invested 29.7 million U.S. dollars in the Hyosung cord fabric project, a total investment of 15 million U.S. Murakami Ishizaki auto parts project, and a total investment of 12.5 million U.S. dollars in Donghe Precision Materials Project.
According to statistics, so far, more than 190 foreign-invested companies in 17 countries and regions including South Korea, Japan, Italy, the United States, Hong Kong, Macao and Taiwan have settled in the Jiaxing Economic Development Zone, with a total investment of US$1.6 billion. The contracted use of foreign capital is US$1.2 billion. The actual foreign investment of 650 million U.S. dollars, especially a large number of large-scale production projects with high technological content have come to the district, among which three are large projects with investment exceeding US$100 million.
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