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In the geographic information industry, navigation can be said to be the most well-known part of the world. The reason for this is mainly the rise of portable automatic navigation (PND). Although the vast majority of people do not know the full name of PND, it has already penetrated into people. In life. In addition to the PND, the car navigation also includes two other subdivided markets: front loading and rear loading.
The development of the car navigation market depends on the auto market. According to the 2010 China auto sales data released by the Automobile Industry Association, the annual sales volume was 18.06 million, an increase of 32.37% year-on-year; the production volume was 18,264,700, an increase of 32.44% year-on-year. The rapid development of the automotive market and the continuous increase in car sales have greatly stimulated the car navigation market and made it thrive. However, several market segments in car navigation have been shifting. The future market pattern remains to be explored.
PND glorious no longer CPND difficult to save the endangered market people began to contact and understand that navigation is mostly started from the PND, 2006 was called the first year of the domestic GPS industry development in the industry, in this year a large number of cheap PND program is released, the cost is reduced, The price of PND gradually went down from the sky and became a product that the average consumer could afford. This further accelerated the penetration rate of GPS; so by 2007, the development of PND began to blow out, and PND was no longer rare. But instead of becoming an ordinary mass product, its popularity has reached a new level. After experiencing the 2008 downturn, the PND market rebounded in 2009. Nevertheless, the PND market has experienced glorious times. Began to slow down the pace of growth. There are numerous reasons for its advancement, except for the fact that the cottage market is destined for the results of its short-term outbreak, and more importantly, the mobile terminal and car market squeeze the PND.
Since the rise of PND, there have been more than a thousand kinds of brands on the market. In addition to the famous brands such as GARMIN who have been engaged in this industry, including me, Shincoe, and iron generals, the brands of other small workshops are even more numerous, together with the continuous use of cottage machines. The spoils quickly led to the mixed crisis in the market. The cost of the PND has repeatedly declined and the profits have gradually decreased. The upstream map merchants are also faced with rampant piracy maps. The PND market is no longer the “blue sea†once.
Mobile terminal navigation will split part of the PND market. With the continuous expansion of the number of users of mobile terminals such as tablet PCs and smart phones, and the increasing use of mobile terminals based on them, PND is facing a severe test. In the past, the problem of poor battery life and small display screens of mobile terminals has been gradually solved, and the market share of mobile terminal navigation has also continued to increase, among which mobile phone navigation will be the main growth point in the future.
After CPND appeared, it was once considered the savior of the PND market and it was another "blue ocean". However, because it is still constrained by various drawbacks of the PND market, coupled with the violent impact of navigation applications on mobile terminals, the CPND market will eventually be short-lived, unable to restore the situation of PND decline, and gradually fade out of public view.
In addition to the impact of mobile terminals on the PND market, another trend is that with the continuous expansion of the car navigation market, including the front loading and after loading markets, some PND users will be diverted to the automotive market.
After the battle of smoke, the battle for battle is extremely intense. Similar to PND, the post-installation market is also a dispute of one or two or three lines of brands, and the situation of a chaotic brand is chaotic. Therefore, the competition in the market for rear-load navigation is also very fierce. Companies often use price reduction methods to retain and further expand market share. As a result, they will be unable to invest a great deal of money in product technology research and development, leading to a lack of core technologies. Easily eliminated in the market competition. After eliminating some companies, the entire back-end navigation market will become more and more concentrated.
For the rear-load navigation market, due to its price advantage, it will maintain a certain degree of heat and maintain a certain growth rate in the next few years. However, from a longer-term perspective, as the cost decreases, the low-end car will gradually Open the front loading market, then the status of post-installation will be subject to certain threats.
The steady growth of the pre-installation market in emerging territories is driven by the increasing number of car ownership, and the total sales volume of on-vehicle front-loading market is also showing a growing trend. According to statistics, in 2010, China’s auto sales volume was more than 18 million, totaling more than 600 models. From the perspective of the total number of cars, the penetration rate of the front loading is about 10%; and according to the models, the penetration rate of the front loading has exceeded 35%.
The front-end navigation of vehicles is subject to changes in the automotive consumer market. The main demand is for high-end models, and imported brands account for more than 80% of the pre-installation market, which has obvious advantages. However, as people’s needs continue to increase, consumers’ awareness of the convenience of on-board navigation is also increasing. At the same time, along with the downward adjustment of the prices of some major branded mainstream models, the consumer groups are gradually extended from high-end owners to medium- and low-end customers. end. Thanks to this, some independent brands have begun to penetrate the front loading navigation market slowly. However, due to the high quality and certification requirements of the front loading market, there is a relatively high barrier to entering the front loading market. Therefore, most domestic graphic designers and hardware manufacturers turn The quasi-front loading market (pre-installed: users in the 4S store for non-standard new vehicles to install designated navigation products in the depot), attempting to cut into the pre-installed market. With the growth of this part of the company in the future, the market share of front-load navigation will also gradually increase.
Telematics Car Navigation Development Opportunities At present, the car navigation market is becoming more and more functional diversification: the traditional GPS navigation function is relatively single, the navigation function is in a dominant position, is the most close to practical core functions, and the existing navigation product positioning is not Restricted to the navigation function, in addition to accurate satellite positioning, best path search, synchronized voice navigation, life information query, and precision navigation of city maps, it also includes entertainment functions such as mobile TV, video playback, and electronic photo albums. And integrated with Bluetooth hands-free, rear view, TMC, electronic dog, WIFI and other practical functions in one.
In addition, Telematics began to emerge. It includes a navigation system, an anti-theft system, a remote fault diagnosis system, a mobile office system, and an intelligent transportation system. Automotive Information Service. From the definition of Telematics, we can see that its service content is much wider than GPS navigation service content, and it is closer to the needs of users. Therefore, its great development will be an inevitable trend. The emergence of Telematics can be said to bring new opportunities for the development of the car navigation market, and to enable the front and rear loading markets to flourish at the same time. In the pre-installed market, OnStar and G-Book have entered China, followed by Guangdong Good Helper Electronic Technology Co., Ltd., etc. to release vehicle-mounted intelligent information platforms. The introduction of Telematics in the Chinese automotive market has started to become a number of automotive manufacturers and car navigation system hardware manufacturers. Important strategic content.
As the world's largest auto market, differentiated markets with different subdivisions must exist, and it is unlikely that one side will completely replace the other. The preexistence and postloading of vehicles in the car market are unquestionable. From the current development point of view, aftermarket because of its price advantage in the entire navigation market share of the upper hand, shipments are almost double the front load. However, this advantage will gradually weaken in the future, and the market will eventually be balanced. For PNDs that do not belong to the car navigation in the strict sense, the market has already tended to stop growing, and has continued to shrink, and may even withdraw from the mass market.
The development of the car navigation market depends on the auto market. According to the 2010 China auto sales data released by the Automobile Industry Association, the annual sales volume was 18.06 million, an increase of 32.37% year-on-year; the production volume was 18,264,700, an increase of 32.44% year-on-year. The rapid development of the automotive market and the continuous increase in car sales have greatly stimulated the car navigation market and made it thrive. However, several market segments in car navigation have been shifting. The future market pattern remains to be explored.
PND glorious no longer CPND difficult to save the endangered market people began to contact and understand that navigation is mostly started from the PND, 2006 was called the first year of the domestic GPS industry development in the industry, in this year a large number of cheap PND program is released, the cost is reduced, The price of PND gradually went down from the sky and became a product that the average consumer could afford. This further accelerated the penetration rate of GPS; so by 2007, the development of PND began to blow out, and PND was no longer rare. But instead of becoming an ordinary mass product, its popularity has reached a new level. After experiencing the 2008 downturn, the PND market rebounded in 2009. Nevertheless, the PND market has experienced glorious times. Began to slow down the pace of growth. There are numerous reasons for its advancement, except for the fact that the cottage market is destined for the results of its short-term outbreak, and more importantly, the mobile terminal and car market squeeze the PND.
Since the rise of PND, there have been more than a thousand kinds of brands on the market. In addition to the famous brands such as GARMIN who have been engaged in this industry, including me, Shincoe, and iron generals, the brands of other small workshops are even more numerous, together with the continuous use of cottage machines. The spoils quickly led to the mixed crisis in the market. The cost of the PND has repeatedly declined and the profits have gradually decreased. The upstream map merchants are also faced with rampant piracy maps. The PND market is no longer the “blue sea†once.
Mobile terminal navigation will split part of the PND market. With the continuous expansion of the number of users of mobile terminals such as tablet PCs and smart phones, and the increasing use of mobile terminals based on them, PND is facing a severe test. In the past, the problem of poor battery life and small display screens of mobile terminals has been gradually solved, and the market share of mobile terminal navigation has also continued to increase, among which mobile phone navigation will be the main growth point in the future.
After CPND appeared, it was once considered the savior of the PND market and it was another "blue ocean". However, because it is still constrained by various drawbacks of the PND market, coupled with the violent impact of navigation applications on mobile terminals, the CPND market will eventually be short-lived, unable to restore the situation of PND decline, and gradually fade out of public view.
In addition to the impact of mobile terminals on the PND market, another trend is that with the continuous expansion of the car navigation market, including the front loading and after loading markets, some PND users will be diverted to the automotive market.
After the battle of smoke, the battle for battle is extremely intense. Similar to PND, the post-installation market is also a dispute of one or two or three lines of brands, and the situation of a chaotic brand is chaotic. Therefore, the competition in the market for rear-load navigation is also very fierce. Companies often use price reduction methods to retain and further expand market share. As a result, they will be unable to invest a great deal of money in product technology research and development, leading to a lack of core technologies. Easily eliminated in the market competition. After eliminating some companies, the entire back-end navigation market will become more and more concentrated.
For the rear-load navigation market, due to its price advantage, it will maintain a certain degree of heat and maintain a certain growth rate in the next few years. However, from a longer-term perspective, as the cost decreases, the low-end car will gradually Open the front loading market, then the status of post-installation will be subject to certain threats.
The steady growth of the pre-installation market in emerging territories is driven by the increasing number of car ownership, and the total sales volume of on-vehicle front-loading market is also showing a growing trend. According to statistics, in 2010, China’s auto sales volume was more than 18 million, totaling more than 600 models. From the perspective of the total number of cars, the penetration rate of the front loading is about 10%; and according to the models, the penetration rate of the front loading has exceeded 35%.
The front-end navigation of vehicles is subject to changes in the automotive consumer market. The main demand is for high-end models, and imported brands account for more than 80% of the pre-installation market, which has obvious advantages. However, as people’s needs continue to increase, consumers’ awareness of the convenience of on-board navigation is also increasing. At the same time, along with the downward adjustment of the prices of some major branded mainstream models, the consumer groups are gradually extended from high-end owners to medium- and low-end customers. end. Thanks to this, some independent brands have begun to penetrate the front loading navigation market slowly. However, due to the high quality and certification requirements of the front loading market, there is a relatively high barrier to entering the front loading market. Therefore, most domestic graphic designers and hardware manufacturers turn The quasi-front loading market (pre-installed: users in the 4S store for non-standard new vehicles to install designated navigation products in the depot), attempting to cut into the pre-installed market. With the growth of this part of the company in the future, the market share of front-load navigation will also gradually increase.
Telematics Car Navigation Development Opportunities At present, the car navigation market is becoming more and more functional diversification: the traditional GPS navigation function is relatively single, the navigation function is in a dominant position, is the most close to practical core functions, and the existing navigation product positioning is not Restricted to the navigation function, in addition to accurate satellite positioning, best path search, synchronized voice navigation, life information query, and precision navigation of city maps, it also includes entertainment functions such as mobile TV, video playback, and electronic photo albums. And integrated with Bluetooth hands-free, rear view, TMC, electronic dog, WIFI and other practical functions in one.
In addition, Telematics began to emerge. It includes a navigation system, an anti-theft system, a remote fault diagnosis system, a mobile office system, and an intelligent transportation system. Automotive Information Service. From the definition of Telematics, we can see that its service content is much wider than GPS navigation service content, and it is closer to the needs of users. Therefore, its great development will be an inevitable trend. The emergence of Telematics can be said to bring new opportunities for the development of the car navigation market, and to enable the front and rear loading markets to flourish at the same time. In the pre-installed market, OnStar and G-Book have entered China, followed by Guangdong Good Helper Electronic Technology Co., Ltd., etc. to release vehicle-mounted intelligent information platforms. The introduction of Telematics in the Chinese automotive market has started to become a number of automotive manufacturers and car navigation system hardware manufacturers. Important strategic content.
As the world's largest auto market, differentiated markets with different subdivisions must exist, and it is unlikely that one side will completely replace the other. The preexistence and postloading of vehicles in the car market are unquestionable. From the current development point of view, aftermarket because of its price advantage in the entire navigation market share of the upper hand, shipments are almost double the front load. However, this advantage will gradually weaken in the future, and the market will eventually be balanced. For PNDs that do not belong to the car navigation in the strict sense, the market has already tended to stop growing, and has continued to shrink, and may even withdraw from the mass market.
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