·The huge renewal of Ssangyong SUV professional households is expected to counter the Chinese market

"At present, China is not the largest market for Ssangyong overseas, but it will certainly be in the future." At the renewal ceremony of the cooperation between the huge auto trade group company and the Korean Ssangyong Auto Co., Ltd. held on August 20, Li Yuyi, president of Ssangyong Auto Co., Ltd., said.
Unlike the first signing place three years ago, it was chosen in Korea. This time, the huge and double dragon renewal ceremony was held at the training center of Wulongqiao in the huge Ssangyong. Both leaders were present.
Ssangyong Strategic Steering Ssangyong hopes to understand the Chinese market better. As the world's largest auto market with the fastest growth rate of SUVs, China's role in Shuanglong, which is dedicated to building a SUV family, is self-evident.
"At present, Ssangyong's largest overseas market is Russia, but I believe that it will be China soon. China's market capacity need not be said." Li Yuyi said, "Shuanglong will also consider the needs of Chinese consumers and launch more models that are in line with the Chinese market."
"Next year we will launch a 1.6L gasoline version of the SUV X100. In the future, Ssangyong will enter the Chinese market at the speed of one new car per year, and the proportion of gasoline vehicles will gradually increase."
Ssangyong, which is known for its diesel vehicles, does not seem to be bent on the road of diesel in the Chinese market: it is true that the market is always right. With the launch of the new Kelanto, Ssangyong’s sales in China in the first half of 2014 increased by more than 150% year-on-year, of which Kelando accounted for 60% of Ssangyong’s sales.
“The sales performance in the first half of the year was good. If the production capacity is up, we will have more sales in China”. Li Yuyi said without regret.
In addition to increasing the proportion of gasoline vehicles, the introduction of small displacement cars is also one of the next focus of Ssangyong. "X100's competitors will be Angola. In the future, Ssangyong will also launch more models with small engines." Wang Zhihong, deputy general manager of Ssangyong Motor (Shanghai) Co., Ltd., told NetEase.
Subaru's experience is huge. Positioning Ssangyong in China As the leading distributor group in China, the hugely relished and helpful Subaru, which is also a niche brand, quickly gains a foothold in China.
"The success of the huge and Subaru cooperation is due to the continuous efforts of both sides in the past 10 years." Pang Qinghua, chairman and general manager of the huge automobile trade group Co., Ltd. said, "In the future, when promoting the development of Ssangyong in China, it will also learn from Subaru. Successful experience, but there will still be some differences between the two models."
In South Korea, Ssangyong is a national brand with a history of 60 years. In China, the positioning of Ssangyong is not very clear.
In 2011, Shuanglong, which once again restarted the Chinese market, initially chose the Huge Group and China Southern as a partner. In September 2012, the huge acquisition of China Southern Auto became the sole general agent of Ssangyong in China. Today, the two sides have chosen to renew their contract for another three years, and the huge still serves as the general agent.
In fact, in addition to serving as the general agent, the huge also shouldered the role of "Shuanglong China." A large public relations department told Netease that Ssangyong’s sales, after-sales, and brand promotion in China were all overwhelming.
In the past three years, the huge is also helping Ssangyong to gradually improve its network construction. At present, the number of Ssangyong dealers has reached 133, and 39 are under construction. The huge plan is to expand the Ssangyong dealer online store to 180 before the end of the year.
“In the beginning, because Ssangyong and Subaru are the brands that need to be contacted and understood by consumers, network expansion is indeed difficult.” Pang Qinghua is frank. “In the beginning, we chose the way of self-built direct sales stores. At present, Ssangyong is in the country. There are 53 dealers that are hugely self-built. However, since last year, we have strengthened our network development work and achieved good results. Many dealers also expressed their intention to operate Ssangyong.
The improvement of the network will further boost the sales of Ssangyong in China. This year, Ssangyong set a target of selling 20,000 vehicles in China. When asked about the domestic plan, Li Yuyi said, “When the annual sales volume in China reaches 50,000 units, we will discuss with the Chinese partner giant group about the establishment of factories in China. At present, our annual sales in China is expected. Breaking through 20,000 units, the annual sales target of 50,000 units may be completed within two or three years. By then, in 2017, when we expire with the huge second-stage contract, it will be an important turning point."
"This will be said later." Pang Qinghua left an intriguing sentence for the question of how to do in 2017. In the past three years, what changes will happen to the huge Ssangyong, we will wait and see.

Printing Cylinder

Printing Cylinder,Printing Plate Cylinder,High Precise Flexo Printing Cylinder,Printing Cylinder For Flexo

Jetfly High Precision Manufacturing Co.,Ltd , https://www.jetflytech.com