· Private car banned into the private car platform to set up a car rental company can break

As the discussion on “special car” escalated, the Ministry of Transport clearly stated that it supports legally compliant rental vehicles as a special car service and prohibits private cars from accessing the private car platform. This means that the special car must be a “rental vehicle”. Recently, it is easy to use the car to declare that it will "spent 8 billion yuan" to set up a car rental company to deal with the identity of the car.
However, the Beijing Youth Daily reporter learned that after the implementation of the small passenger car purchase restriction policy in Beijing, the number of indicators provided to car rental companies is only a few thousand per year. On average, each car rental company has a very limited number of places allocated. Whether the new car rental company can "share a piece of cake" is not easy to say, and the "lease license" that is scarce in the first-tier cities will also become the key to the survival of the car companies in the competitive landscape.
Phenomenon private cars banned the platform car "thinking" response Recently, the Ministry of Transport released information that the current car business has a positive effect on meeting the high quality, diversification and differential demand of the transportation market. The private car software company shall follow the transportation market rules and prohibit private car access platforms to participate in the operation.
The easy-to-use car that is engaged in the "special car" service announced on the same day that its "easy to rent a car" for car rental and other businesses will be established recently. In the eyes of the industry, this is a kind of official attitude of the company. response.
Easy to use the car, the company has already reserved 8 billion yuan for business development, with the aim of opening up the channel between the light technology Internet technology platform, the heavy-asset car rental company and the financial business, establishing cross-driving services, car rental, About three innovative models of traditional car rental.
The staff who are easy to use the car said that the company has just been established and will apply for more compliance indicators and qualified vehicles in the future. The above-mentioned deployment, which has been completed in three months, has solved the policy compliance that has been plaguing the car software company. problem.
In the face of the official car service provided by the official stop "private car", some car companies are seeking deep cooperation with the leasing company. Some car companies choose "dead duck mouth hard" and do not recognize cooperation with "private car". The car company chooses to wait and see.
Yesterday, Zhu Doping, vice president of Didi Company, said that the idea of ​​a car rental company was not established. Previously, Zhu Doping told the reporters of Beiqing Daily that the special vehicle will not adjust the business deployment for the time being, and the promotion in the market will also be the only demand for customer service demand.
Exploring why the major car operators use private cars after the "policy red line" is clear, the easy-to-use car in the first group of domestic "special car" is quickly stated, which means self-evident.
At present, the business car rental brands on the market include easy-to-use cars, Uber, No. 1 cars, and Didi cars. There are more than five commercial car rental brands in Beijing. Although the car company claims that its vehicles are all “car rental companies” and not “private cars”, the real “rental vehicles” are very few, no matter whether they are investigated by the local traffic law enforcement agencies or the reporter’s own experience. Some are private cars.
Last year, Beijing Traffic Enforcement Department found 47 "special cars", all of which were private cars. The reporter of Beiqing Daily experienced 7 special car services of different special car companies. Only one driver said that “the car is a 'rental vehicle' and he was employed by a special car company.” Five times the driver clearly recognized it as a “private car”. Silence the driver once and don't answer anything.
Industry experts believe that if a car rental company has enough qualified vehicles, it will make its own car, and will not let Internet companies or software companies "share a piece of it". Some car rental companies that cooperate with the car software are not all the property rights of the leasing company. Many vehicles are actually private cars linked to the name of the leasing company.
There are a large number of "private cars" in the use of special vehicles, mainly because the license plates are "scarce resources" in the first-tier cities. Since 2011, in order to curb pollution and traffic congestion, Beijing launched the small passenger car lottery system. Subsequently, Shanghai, Guangzhou, Guiyang, Shijiazhuang, Tianjin, Hangzhou, Shenzhen and other places have also implemented the car purchase restriction policy. It is impossible for a car company to purchase a large number of vehicles to establish a “own team”.
After analyzing the establishment of the car rental company, it is still difficult to solve the problem of indicators. In contrast to the scarcity of vehicles and licenses, the car companies have experienced explosive growth in consumer demand after rounds of subsidy wars. When passengers are unable to get a taxi, more and more passengers are starting to choose a private car service. So, can you build your own car rental company to solve the problem of the identity of the car?
Previously, the relevant person in charge of the Car Rental Management Office of the Municipal Transportation Commission said that as of June 30, 2013, the number of car rental companies in Beijing was 753, totaling 40,789 vehicles. According to the official data of the Beiqing Daily reporter, the “car purchase indicators” obtained by the city’s car rental companies are not many. In 2013, 83 car rental companies in Beijing received 3,400 indicators, and the “score” companies received 157 Indicators, the minimum configuration of 20 indicators.
According to the “Measures for the allocation of small passenger cars in Beijing”, car rental companies are divided into three categories according to the corresponding conditions. Class A is excellent, the vehicle size is 200, and the tax payment rate is more than 600,000. The three conditions are A-type enterprises. Class B is better than the assessment, the tax payment is 60,000, the scale is 20, and the others are C. There are very few companies that meet Class A companies, most of which are in Class C, and only Class A companies can apply for more indicators.
According to the official website of the Beijing Municipal Transportation Commission, in the second half of last year, the city allocated 1,220 fuel-detained passenger car indicators, and 56 car rental companies received between 20 and 31 indicators. According to media reports, Shanghai Shenzhen, Guangzhou have stopped issuing new licenses for car rental licenses.
In this way, even if the car company has established its own car rental company, it will still face the situation that there is no car available in the first-tier cities because of “no indicators and no licenses”.
It is found that large rental car companies have sneaked into the special car market. It is worth noting that with the clear use of the “special car” policy, the car rental car with the most car rental license has been quietly exerted. The elevator advertisement of the Beiqing Daily reporter’s community shows that the “Shenzhou Special Car” has been publicly tested in the country. The first time is 50 yuan, and the feedback can be sent for 1,000 yuan.
The Shenzhou special car that is undergoing public beta has a scale of nearly 100 people, including drivers, operations, and customer service, all of which use independent teams. The market and some technologies share the team of car rental cars in China. According to the plan, within six months, the business of Shenzhou Special Car will cover the first-tier cities in the north, Guangzhou and Shenzhen. Correspondingly, the Shenzhou Special Car will launch an independent APP application, which will be equal to other special car platforms in terms of subsidies. It is reported that the investment in the car rental business in China has reached several hundred million yuan.
The reporter of Beiqing Daily inquired about the official website of the Transportation Bureau of the Municipal Communications Commission that the “car purchase index” obtained by Shenzhou Car Rental has been the most in the past. An industry insider has revealed that the car rental license in China has the largest number of car rental licenses. Regardless of the size of the fleet or the total number of licenses, the car rental in China exceeds the total number of the second to tenth in the industry, ranking first in the country. It is growing steadily.
It is reported that the car rental in China currently has more than 130,000 vehicles.

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