MPS brings new vibrancy to multi-function car to knock home car door

At the Guangzhou Auto Show that opened on the 22nd, Shanghai Volkswagen Touran took the concept of Multi-Purpose-Sedan (MPS), which is a multi-purpose car, and brought new vitality to the MPV (Multi-Purpose-Vehicle) market. Unlike other models of MPV, Tuan Ming is located in the family car market and is a small MPV for cars. Based on the new Volkswagen PQ35 compact car chassis from Germany Volkswagen, Touran maintains the versatility of the MPV while maintaining the handling and comfort of the car. The question arises: When the growth rate of the domestic car market continues to decline, does MPV want to take this opportunity to get a share of the car market? MPV became the highlight of the market 2000 Shanghai GM Buick GL8 listed, which opened a precedent for domestic MPV. Later, Hainan Mazda Prima, Guangben Odyssey, Jianghuai Refine, Dongfeng Fashion, and Gold Cup Garris were also listed one after the other. Among them, the models represented by Buick GL8, Dongfeng Popular and Jianghuai Refined featured commercial and official car markets. The other category is represented by Pulima and Odyssey, which are mainly targeted at family cars because of their more salient features. For several years, Buick GL8 and Kuanben Odyssey have held the top positions in these two fields respectively. Compared with the downturn in the car market which lasted for half a year, the MPV market maintained rapid growth. According to statistics, domestic MPV sales in the first half of this year were 54085 vehicles, an increase of 47% year-on-year. MPV is becoming a new profit growth point for auto companies, and companies have also increased the introduction of new cars: South East Lingbao “space vehicle”, Kia K. Wah, and Shanghai Volkswagen Touran, which will be listed this year, will be listed next year in Nanjing Fiat Dobbo and FAW-Volkswagen. Kaidi, Guangzhou Honda New Odyssey and so on, MPV market is showing unprecedented lively scenes. The positioning of cars brings room for growth. As commercial and official vehicles, the MPV between cars and passenger cars has won users with its functionality and comfort. But for private consumption with great potential, MPV does not seem to be sufficiently attractive. "MPV has a good market prospect, but it cannot increase significantly. It will not become a market leader in the short term." Xiao Gang, director of the commercial center of the Beijing Asian Games Village Automobile Exchange Market, believes that foreign MPVs are based on the full development of the sedan market. Two cars enter the home. Japan’s MPV ownership accounts for 1/3 of the cars, and the United States is even larger. Our country is in the stage of buying the first family car. The high MPV use cost determines that it is difficult for China to form a large-scale MPV market. According to statistics, in 2003 China's total sales of more than 4 million vehicles, MPV accounted for less than 2% of the total, compared to sales of 2 million cars, MPV accounted for only 4%. However, with the increasing degree of internationalization of the Chinese auto market, market demand is leaping and diversified. Some consumers have already asked for the versatility of the car when buying the first car. The trend of domestically produced MPV cars has also become increasingly apparent. This type of compact utility car such as Touran has found its own market segment between traditional cars and MPVs. The market competition is becoming increasingly fierce. "The competition of quality and price will ultimately determine the market structure of MPV." Jia Xinguang, chief analyst of China Automotive Industry Consulting and Development Co., Ltd. believes that through the competition in performance and price, the MPV market will be further subdivided into relatively regular rules. Market structure. Personalization and functionalization are the development trend of the entire MPV market, and the price will ultimately determine the market share of various models. Since the beginning of this year, the competition in the MPV market has become increasingly fierce. On October 26th, JAC Refine launched new products and announced at the same time that it will make strategic adjustments to the prices of the current Ruifeng series products, cutting prices by up to 20%, with an average reduction of nearly 15%. Prior to the listing of Kia K. Wah and Southeastern Lingbao, Buick GL8 and Odyssey also lowered the price of their respective low-end products by 30,000 yuan. Either launch a new generation of models to enhance competitiveness, seize market segments, or continue to cut prices to keep their share, which is the choice for MPV manufacturers. (Ouyang Jie)

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