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Liaoyang Petrochemical Company responded to market challenges, continuously improved its sales work level, and selected four sales methods: select sales, regional sales, optimized sales, and competitive sales, which promoted the total production of the product. As of the end of February this year, it achieved a sales effect of more than 20 million yuan. yuan.
Focus on efficient markets. For manufacturing companies, efforts to reduce the product sales radius can reduce the cost of sales and bring greater profits. In order to reduce freight costs and increase sales efficiency, Liaoyang Petrochemical Products Sales Department and regional sales companies work closely to develop the surrounding market. In June 2009, using the opportunity of a user in the surrounding area in urgent need of nitric acid, with the support of PetroChina Northeast Chemicals Sales Company, Liaoyang Petrochemical actively helped solve the difficulties, expanded the sales variety on the basis of winning the trust of users, successfully opened up the market and realized Increase efficiency by more than 1 million yuan.
Grasp the timing of sales. In view of the price fluctuations in some product markets, Liaoyang Petrochemical's product sales department has strengthened price trends and determined to strive for maximum benefits. This company arranges specialized personnel to conduct comprehensive research on market information and grasp the favorable timing of sales. In early 2009, domestic benzene and PX markets fluctuate. The price of benzene and PX rose by more than one thousand yuan per ton. Liaoyang Petrochemical immediately organized sales. In the middle of the year, the market price of PTA showed downward signs from the previous period of increase. Liaoyang Petrochemical's product sales department made judgments in advance, timely increased sales, and reduced the losses caused by the decline in market prices. According to calculations, in the past year, Liaoyang Petrochemical has increased its profit by 17.4 million yuan.
Optimize profit and loss portfolio. Liaoyang Petrochemical has been optimizing the product structure, producing more profitable products and producing less loss products. Since the second half of 2009, the marginal benefits of both ethylene oxide and propylene products have been high. The Liaoyang Petrochemical Product Sales Department dispatches specialists to communicate with the Northeast Sales Company on a daily basis. On the other hand, they always pay attention to the storage and delivery conditions of ethylene oxide tanks to ensure maximum delivery. For products with negative marginal benefits, the company plans to scientifically dispatch production quantities according to plans, and cuts or converts other profitable products to reduce the loss of benefits.
Implement bid sales. Liaoyang Petrochemical Co., Ltd. insists on bidding sales to determine sales prices for self-selling small varieties. For petrochemical products such as petroleum coke and reformed raw material oil, Liaoyang Petrochemical mainly uses direct telephone and fax prices. Based on the current month's sales price and based on the sales plan, the highest bidder wins the bid. Through bidding sales, it not only achieves the purpose of increasing efficiency, but also purifies the distribution environment, reduces circulation, and wins the trust of customers.
The “four levers†work together and the sales work of Liaoyang Petrochemical Company continues to make new breakthroughs under the severe market situation. According to statistics, in the past year, Liaoyang Petrochemical's comprehensive production and sales ratio has reached 100.6%. In the first two months of 2010, the accumulated sales revenue was 4.9 billion yuan.
Focus on efficient markets. For manufacturing companies, efforts to reduce the product sales radius can reduce the cost of sales and bring greater profits. In order to reduce freight costs and increase sales efficiency, Liaoyang Petrochemical Products Sales Department and regional sales companies work closely to develop the surrounding market. In June 2009, using the opportunity of a user in the surrounding area in urgent need of nitric acid, with the support of PetroChina Northeast Chemicals Sales Company, Liaoyang Petrochemical actively helped solve the difficulties, expanded the sales variety on the basis of winning the trust of users, successfully opened up the market and realized Increase efficiency by more than 1 million yuan.
Grasp the timing of sales. In view of the price fluctuations in some product markets, Liaoyang Petrochemical's product sales department has strengthened price trends and determined to strive for maximum benefits. This company arranges specialized personnel to conduct comprehensive research on market information and grasp the favorable timing of sales. In early 2009, domestic benzene and PX markets fluctuate. The price of benzene and PX rose by more than one thousand yuan per ton. Liaoyang Petrochemical immediately organized sales. In the middle of the year, the market price of PTA showed downward signs from the previous period of increase. Liaoyang Petrochemical's product sales department made judgments in advance, timely increased sales, and reduced the losses caused by the decline in market prices. According to calculations, in the past year, Liaoyang Petrochemical has increased its profit by 17.4 million yuan.
Optimize profit and loss portfolio. Liaoyang Petrochemical has been optimizing the product structure, producing more profitable products and producing less loss products. Since the second half of 2009, the marginal benefits of both ethylene oxide and propylene products have been high. The Liaoyang Petrochemical Product Sales Department dispatches specialists to communicate with the Northeast Sales Company on a daily basis. On the other hand, they always pay attention to the storage and delivery conditions of ethylene oxide tanks to ensure maximum delivery. For products with negative marginal benefits, the company plans to scientifically dispatch production quantities according to plans, and cuts or converts other profitable products to reduce the loss of benefits.
Implement bid sales. Liaoyang Petrochemical Co., Ltd. insists on bidding sales to determine sales prices for self-selling small varieties. For petrochemical products such as petroleum coke and reformed raw material oil, Liaoyang Petrochemical mainly uses direct telephone and fax prices. Based on the current month's sales price and based on the sales plan, the highest bidder wins the bid. Through bidding sales, it not only achieves the purpose of increasing efficiency, but also purifies the distribution environment, reduces circulation, and wins the trust of customers.
The “four levers†work together and the sales work of Liaoyang Petrochemical Company continues to make new breakthroughs under the severe market situation. According to statistics, in the past year, Liaoyang Petrochemical's comprehensive production and sales ratio has reached 100.6%. In the first two months of 2010, the accumulated sales revenue was 4.9 billion yuan.
Zhangjiagang Polestar Machinery Co.,Ltd , https://www.polestarextruder.com