It is expected to enter the global light truck market and leap forward to rejuvenate the old brand

In 1958, the Nanjing Automobile Manufacturing Plant produced the first Yuejin NJ130 256 ton truck, and the Chinese automobile industry ushered in its first light truck. On January 17, on the occasion of the 50th anniversary of the production of Yuejin light trucks, the new light truck products led by Iveco's design and application of Iveco's production technology and testing standards leapt into Oka in Nanjing. Compared with the new quality leap forward, Oka used more Iveco technologies in the design, production, and testing process, especially its powertrain. The core components including the engine and the transmission fully use Iveco's products. Yuejin Ouka is positioned in the mid-end mainstream light truck market and will be listed after the Spring Festival.

Oka, one of Nanjing Iveco's shareholders, has more considerations in Europe's main light truck market, which is based on the quality of European light trucks but with limited price growth. Iveco management believes that only products that have been well-developed in the Chinese domestic market after being tested by the market will be able to successfully enter the global market. In the global light truck market, Iveco has a good performance in the high-end light truck market. They will increase the Yuejin brand to Iveco's brand system and hope to help Iveco to enter the global second- and third-level light truck market. The senior executive saw the off-line of Oka as the beginning of this strategy. Through the introduction of technology, product improvement and network construction, the company has helped Yuejin to prepare for a large number of exports. Iveco has a powerful brand for Yuejin. The export plan, first of all, is to promote the quantity, strive for the international market share, and then create the brand image of Yuejin brand. He disclosed that this plan will be launched in 2009.

“Oka is an important force for us to consolidate the domestic market and enter the international market.” Zhou Weili, general manager of Nanjing Iveco, described Oka’s market positioning. He disclosed that currently Yuejin is undergoing a series of export qualification certifications. After certification, it will use Iveco's global sales network to fully enter the international market. From the description of the many leaders of Nanjing Iveco, we can feel that Yuejin brand hopes to “borrow the boat to the sea” and take advantage of the advantages of the joint venture’s technology and channels to quickly increase product competitiveness, at a lower cost and at a faster speed. Smaller risks into the global market. In this process, break through the quantitative change to the qualitative node and rejuvenate the leap forward brand. But everything has just begun.
For the impact of the cooperation between Nanjing Automotive and SAIC on Nanjing Iveco announced at the end of 2007, Deputy Managing Director of Nanjing Iveco, Deng Xiaohai, said that the integration of SAIC into SAIC will not have much impact on Nanjing Iveco and Yuejin, and Nanjing Iveco will integrate with Nanjing Automobile. SAIC will inject strong vitality into the SAIC commercial vehicle segment.

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