Intellectual online celebrities

China's live streaming boom has not only swept the entertainment industry but also contributed to the online education field, with top online teachers enjoying an annual income of over one million yuan.

Dubbed "iTeachers", these teachers have become known as "intellectual online celebrities."

Though personal incomes vary between individuals, iTeachers are commonly better paid than their counterparts in regular schools. They share their lessons online and set their prices themselves.

Online courses cover a wide range of topics, including foreign languages, math, literature, science, painting, music and cooking.

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Training for the civil service entrance exam, postgraduate qualification exam and even marathon preparation are also available.

In the past, online education involved a teacher uploading a lesson. Now iTeachers are more likely to broadcast their lessons to achieve better class interaction.

Teachers and students are now able to hear and see each other. They can write on a shared "blackboard" and students might even "raise hands" to ask questions.

China's online education industry is predicted to continue to grow in the next three years and may hit a market value of 371.8 billion yuan in 2019, according to Chinese think tank Analysys.


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