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From the trial of commercial auto insurance reform in June 2015 to the issuance of Internet insurance company auto insurance licenses, and the approval of some property insurance auto insurance terms and rates reforms, under the surging market competition situation, how to take advantage of policy opportunities to accelerate convergence of industrial internet thinking Insurance product innovation and service innovation? How to realize channel expansion and continuously enhance customer stickiness? Many problems have caused deep thinking of experts and scholars in the industry. On May 11, at the second session of the China Automotive Insurance Development Forum 2016, Li Yi, vice president of China Jiaoxing Road, took the title of “Commercial Vehicles Vehicle Networking Dynamic Data Insurance Application†and explored the development of Zhongxingxing Road in this field. With practice, he shared with the audience a unique insight into the above-mentioned focus issues. At the same time, the commercial vehicle insurance that Zhongxingxing Road leans to create has become extremely popular and has attracted widespread attention from the industry.
Li Yi, vice president of China Jiaoxing Road, delivered the keynote speech on "CIVIL VEHICLE VEHICLE NETWORK DYNAMIC DATA INSURANCE APPLICATION
Four major advantages of massive data, creating the first commercial car vehicle dynamic data insurance products
UBI full name Usage Based Insurance, that is based on driving behavior of car insurance pricing. Needless to say, whether it is passenger car networking or commercial vehicle networking, integration with UBI insurance cannot be separated from vehicle big data. When many manufacturers are still struggling with how to allow passenger car owners to install OBD boxes to obtain car big data, Dongfeng, which is a national policy of No. 5 decree, has used the dynamic data of millions of commercial vehicles and precipitated for many years. The experience of commercial vehicle networking and operation of the commercial vehicle seized the opportunity of commercial vehicle networking insurance.
According to Li Yi’s introduction, the dynamic data mastered by China Jiaoxing Road covers almost all freight vehicles in the road freight industry, which is a blank for the insurance industry to fill the rigid demand for dynamic data. In addition, the implementation of Order No. 5 has effectively ensured the real-time dynamic monitoring and continuous stable operation of the entire network of vehicles. As a result, four major advantages of dynamic data, such as massiveness, industry, real-time, and grounding gas, were formed. The dynamic risk control model of Zhongxingxing Road Insurance was continuously optimized. This created the first commercial vehicle-car dynamic data insurance product. Solid and reliable foundation.
Four Highlights of Innovative Services to Promote Multilateral Win-win for Insurance Customers, Insurance Companies and Government Departments
After repeated scrutiny and polishing, the Baoping operation in Zhongxingxing Road was born at a time. According to Li Yi, this Baorun Action Plan focuses on building innovative services that benefit insurance customers, insurance companies and government departments. Among them, the four highlights are eye-catching:
1. Full coverage of the insurance cycle: This set of B&B products is divided into four sections: the pre-insurance health check, the insurance operation, the post-warning check, and the interactive sales, covering the entire cycle of commercial vehicle insurance services;
2. Dynamic interaction: On the one hand, continuous optimization of the dynamic risk control model of insurance brings accurate risk assessment, effectively improving the risk control level of the underwriting company; on the other hand, safe driving scoring ranking, setting related rewards and other interactive activities, will Rigid low-frequency insurance products evolved into rigid high-frequency security services, effectively enhancing user stickiness;
3. Online and offline closed-loop services: The Bao-Pin operation can not only conduct online interaction through the Chuwang Daka App on the Zhongxingxing Road, but also provide timely and accurate security alerts through offline intervention (telephone intervention and vehicle intervention). Assist in reducing the incidence of traffic accidents; both the online operations of China's Jiaoxing Road and the cooperation of insurance companies are followed offline;
4. Accurate marketing: The combination of static data and dynamic data held by Zhongxingxing Road can not only disregard the purchase rhythm of insurance products, but also identify risks, accurately locate users, and then serve customers in the interactive sales process. Personalized insurance products.
Li Yi said that this set of B&B products creates industrial Internet insurance by means of cross-border integration. The purpose is to implant the ecological aspects of the freight industry, reduce intermediate costs, continue to create value for insurance clients and insurance companies, assist in government safety supervision, and effectively promote Multi-win-win situation. Under the situation of homogenization of market competition, China Jiaoxing Road will continue to adopt value-added measures and innovative services to highlight differentiated advantages, continuously increase user stickiness and satisfaction, and establish a model of commercial vehicle insurance products.
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