E-commerce will reconstruct China's logistics industry

The impact of the small mouse on the computer desk may have never been as great as it is today.

When various online shopping discounts pop up into the computer window, people no longer have to go to the crowded professional market to make rushes or wait for the discount season for department store outlets. With just a click of the mouse, their favorite items will be automatically delivered to their doorsteps within a few days. .

There is such a set of data: During the “Double 11” period in 2013, Tmall business had to shut down the service for more than two hours, because the number of orders flooding in two short hours was higher than that of 2012. The sales volume of Shangchao "double 11" increased by about 6 times; and the warehouses matching "Tmall" Shang Chao and Guangdong Xinyi Technology Logistics increased 4 warehouses in the following two years, and the warehouse area increased by a factor of 4 .

This rapid rise of e-commerce logistics based on intelligence and information technology has brought a quiet change to the Guangzhou trade and logistics industry.

In some traditional logistics companies and the “giant” industry, which is a reputable industry, the large number of online orders and miscellaneous electrical business conditions are bringing great challenges to them. On the one hand, they have not undertaken a large number of network “front shop” orders. The back-end big data processing capabilities, on the one hand, require a new type of rapid warehouse management and sorting capabilities, and these two technologies are just short-handed for the traditional logistics industry that rely heavily on "cheap competition" and "scale of competition."

The direct change brought about by this kind of industry “hidden worry” is that customers are gradually being swallowed by “shops”, and the backbone talents in the logistics industry have also begun to be indecisive and consider e-commerce logistics that is more likely to be prospected.

The logistics industry is one of the important factors affecting the millennium Shangdu in Guangzhou. In 2013, the value added of the logistics industry in Guangzhou was approximately RMB 119.1 billion, accounting for 7.7% of GDP; the total cost of social logistics was approximately RMB 228 billion, accounting for 14.7% of GDP. The cargo throughput of Guangzhou Airport ranks third in the country, and the cargo throughput and container throughput of Guangzhou Port ranks fourth and fifth in the country respectively.

The pace of the Internet era is irresistible. When people's consumption patterns and market transaction patterns inevitably change in the direction of e-commerce, changes in the logistics industry will become inevitable. According to the Ali Research Center, by 2016, China’s online retail transaction volume will reach 5 trillion yuan, accounting for 12% of total consumer goods. By 2020, these two figures will reach 10 trillion yuan and 16% respectively.

Therefore, under the influence of e-commerce on the traditional logistics industry, Guangzhou must continue to maintain its leading position in the trade and logistics industry in China. We must pay attention to the reconstruction of the logistics industry, comply with the development trend of the logistics industry, and improve the application and information of the logistics industry. System management. Only by intelligentizing warehousing and revisiting the development of the logistics industry, can the traditional logistics industry keep pace with the demands of new consumption patterns and market trading patterns.

In this concept, Guangzhou should encourage more parks to establish scientific and technological logistics warehousing, so that more technology logistics companies stationed in Guangzhou, to retain e-commerce "after the warehouse." At the same time, Guangzhou should also have a sense of advanced planning and do a good job in planning, policies, land, and funding for future logistics and distribution.

For Guangzhou, it may be imperative to promote the transformation and upgrading of hundreds of specialized markets and accelerate the planning of supporting technology logistics. But what really merits Guangzhou’s deep thinking is how to preserve the “popularity” of the millennium Shangdu, which has accumulated for many years, after a large number of warehousing and logistics industries have relocated.

From this point of view, the impact of the rise of online e-commerce on Guangzhou is far more than an impact on the "front store" and "post warehouse" logistics of the department stores. The influence of supporting the “Millennium Business Capital” in Guangzhou is essentially a result of the high concentration of goods, people, information, and capital flows brought by commerce and trade to the city.

But in the era of online e-commerce, these phenomena have changed. The abundant cash flow brought about by the busy trades in the professional markets in the past has begun to shift to online payment of online stores. From this point of view, when e-commerce brings about changes in the entire industry chain from "stores" to "post warehouses" for the commerce and trade industry, Guangzhou should pay more attention to the changes, and the flow of people, goods, and information of the traditional Millennium Merchants. How flow and capital flow do not weaken.