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From December 18 to 19, 2011, the 2012 business conference of CNHTC Jinan Special Vehicle Co., Ltd. was held in Jinan with the theme of innovation, integrity, development, and win-win. The leaders of the Heavy-duty Truck Company attended more than 300 delegates and media representatives from more than 200 dealers, remodeling units, service units, account representatives and media from all over the country.
In 2011, the global economy continued to slump, and the domestic auto market demand declined. China National Heavy Duty Special Vehicles Company resisted all kinds of pressures, and vigorously implemented the second entrepreneurial project as an opportunity to continuously implement technical and marketing innovations by strengthening internal management of enterprises and enhancing rapidity. Responsiveness has realized the contrarian growth in product sales, which has accumulated momentum for enterprises. The business conference was convened to effectively establish a platform for the exchange of business information between the company and the dealerships and refitting units, deepen exchanges, enhance trust, and form a strategic and cooperative relationship between the two sides for more resource sharing and information sharing. The strategic objectives of expanding business opportunities, win-win cooperation, and common development will lay a solid foundation for the larger and faster development of specialty vehicle companies.
China National Heavy Duty Special Vehicle Corporation has established a solid foundation for its new development, consolidated its foundation, developed new products, improved product quality, improved its product platform, promoted lean management, and established a steel marketing and service network. The overall level and operating performance of the company were synchronized. The promotion will complete the annual production and sales target as scheduled.
In order to meet the market demand and enrich the company's product lines, CNHTC tailored two new products for special vehicle companies: long-haul tractors and 30 construction vehicles. The 6×4, 4×2 long-haul tractors and 30 construction vehicles, which are the main products, have been exhibited at China National Heavy Duty Trucks Corporation.
It is understood that the heavy-duty tractors are equipped with a newly developed long-steering cab with independent intellectual property rights, A7's 270-375 hp electric control EGR three engines, and a new 7t front axle with disc brakes for roads. The frame adopts international advanced technology. The transmission adopts an aluminum alloy housing with an overdrive gear, which can be equipped with AMT mechanical automatic transmission. It adopts front and rear less leaf springs, double drive axles optional Hendrickson suspension, and double aluminum alloy fuel tanks. Its configuration is much higher than that of the current domestic long car configuration. The most important thing is that the vehicle adopts the most advanced technology in the world to reconfigure the chassis. The vehicle is atmospheric, luxurious and comfortable. It has the advantages of high safety, good fuel economy, good comfort and good stability.
The “30†engineering truck is the first new generation multi-purpose engineering vehicle launched by China National Heavy Duty Truck with completely independent intellectual property rights. It can be used both in the earthwork of the mine and on the highway. The vehicle adopts a reinforced special-purpose skeleton skin unilateral cab, which has strong impact resistance, good visibility, high strength, and safety and comfort. It is equipped with 300-375 hp electric EGR three-engine, HW10 transmission and 9-ton drum brake Shaft, AC16 engineering two-stage deceleration drive axle, aluminum alloy fuel tank, frame assembly uses front width and rear narrow trapezoidal frame, 8+8 stringers to improve the vehicle carrying capacity, its performance has reached or exceeded the domestic similar models, Large volume, reliable quality, comfortable, safe, economical and practical.
To ensure the smooth implementation of the “Twelfth Five-Year Planâ€, CNHTC Special Vehicles attaches great importance to the development of new products and continues to increase research and development efforts to develop high-level fire truck chassis, sanitation vehicles, new energy vehicles and other low-carbon environmental protection as soon as possible. The new models and advanced products with high added value will ensure that they will continue to provide the society with marketable products in the next few years, enhancing market competitiveness and brand influence.
The implementation of marketing innovation is a necessary way to achieve the goals of the next five years of struggle. Heavy-duty truck company based on the existing five product series - all-wheel drive and special vehicles, mining dump trucks, low-speed tractors, 30 construction vehicles, long tractors , Implemented forward-looking and operative branch line marketing strategies for 10,000 class companies. Since its implementation, it has taken initial effect. The number of special vehicle orders has increased by about 1,000 vehicles compared to 2010. The performance of all-wheel drive vehicles and wide-body dump trucks has been better than in previous years, and product exports have also shown good performance.
China National Heavy Duty Truck Co., Ltd. regards marketing network construction as the top priority of the company's development. Faced with the special market situation, we actively took countermeasures and committed ourselves to fostering loyal and cooperative spirit based on sincerity and creating an unshakable marketing network system. According to the different product lines, the users of all-wheel-drive vehicles and low-speed tractors will adopt measures such as professional magazines, newspapers, advertisements, and soft papers to strengthen publicity, join professional associations to enhance communication, and conduct technical seminars in oil fields and ports to strengthen referrals. Visits will be strengthened. On-site service increased the sales of all-wheelers by 81.9% over the same period of last year. Based on the actual situation, each strain will focus on the cultivation of dealers in key regions and key markets, and concentrate its superior strength to increase sales of specialty vehicles.
Based on in-depth market research and forecasting and analysis of national and industrial economic development, and based on the long-term plan for corporate development, China National Heavy Duty Special Vehicles Corporation has established a more challenging goal: In 2012, the production and sales competed for over 10,000 vehicles. In this regard, the company has formulated practical marketing measures: First, increase the promotion of new products; Second, in the business strategy, according to the strategy of a series of operations, in the national key regions to build a 4S shop as the core of the sales network , Focus on supporting core dealers to become bigger and stronger; third is to build a service network centered on star service stations to improve the overall after-sales service level; fourth is to stimulate the enthusiasm of distributors with favorable business policies and create more excellent sales performance .
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